SBU

Analyzing Current SBU’s:

GE Strategic Business – Planning Grid

	General Electric's strategic business-planning grid

Industry attractiveness : market size, market growth rate, industry profit margin, amount of competition, seasonality ABD cyclisity, and industry cost structure.

Business strength : relative co. market share, price competitiveness, product quality, customer and market knowledge, sales effectiveness, and geographic advantages.

The area of the circle are proportional to the relative sizes of industaries in which these SBU's compete.

The pie slices within the circle represent each SBU'S market share.